What’s new?

Some candids from the recent regional get-together of the International Network of Boutique Law Firms (INBLF.com):

If you’ve been with us for a while, you probably know about our holiday ginger snaps mail-out to clients.  Sounds simple, but there are logistics issues:  Salesforce doesn’t automate cookies yet, and in spite of the misleading name, neither does Sugar-CRM.   We also conduct a certain amount of experimentation and bartering with our bakers every year about the exact recipe.  Each new season adds a few steps to the journey, as we navigate between the rocks of spice-it-up, avoid-mushy-blah-cookies, and don’t-slay-the-clients-with-the-pepper … our planning for year-end 2016 already is underway at the OCC Test Kitchens.




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