Some candids from the recent regional get-together of the International Network of Boutique Law Firms (INBLF.com):
If you’ve been with us for a while, you probably know about our holiday ginger snaps mail-out to clients. Sounds simple, but there are logistics issues: Salesforce doesn’t automate cookies yet, and in spite of the misleading name, neither does Sugar-CRM. We also conduct a certain amount of experimentation and bartering with our bakers every year about the exact recipe. Each new season adds a few steps to the journey, as we navigate between the rocks of spice-it-up, avoid-mushy-blah-cookies, and don’t-slay-the-clients-with-the-pepper … our planning for year-end 2016 already is underway at the OCC Test Kitchens.